The Video Metrix is the product of Comscore for videos. It provides insights into the audience of customers through rich measurements on the overall activity of online videos.
Customers Samba Videos which are also Video Metrix clients can make the integration accessing Settings -> Accounts -> Video Metrix. When connecting, the client identifier Comscore and video type identifier that best applies to that project will be requested.
The possible values for the types of video are:
Samba Videos do not shoot to the Video Metrix data advertising videos, so only the client's inventory content is classified.